Manish Yadav
Address: H-60 Street No- 04, New Ganga Vihar
Shahdara Delhi, India -110094
Email address: manishyv0@gmail.com
Mobile No. : +91-875 0711 007
(SEO, SMM, PPC, Performance Marketing, Email Marketing, PR, Content, YouTube Optimization)
7+ years of Quality experience in the areas of Digital Marketing include SEO, SMO, PPC, Market Research,
Email Marketing. Experience in executing Government & Private projects involving Strategizing for website
promotions & single handedly driving millions of organic traffic to company websites & indexed billions of
web pages in major search engines. Handled more than 40+ client base and significantly raised Organic
rankings of client's websites within top major search engines (Google, Yahoo and MSN/Bing) for most of the
keywords.
To pursue career in an organization that offers tremendous growth potential to my career, giving
exposure to latest technologies and fully utilizing my skills.
Professional Experience:
Digital Training India
June 2018 – July 2022 (4.2 Years)
Petonic Infotech
August 2022 – March 2024 (1.8 Years)
Clay Tech Systems
April 2024 – April 2025
Technical Skills:
WIX, WordPress, Shopify, HTML, E-commerce
Tools Used
Ms Clarity, Google Play& Search Console, Bing Webmaster,
GA4, GTM, Google AdWords, Shopee Ads, Lazada Ads, Keyword Planner,
Pingdom, SEMrush, Ahrefs, Moz, SE Ranking, Backlink Checkers,
Website Testing, Screaming Frog, Buffer, Mailchimp, Google ads
Transparency, Facebook Ads Library, Developer & many more.
Photoshop, Photopea, Filmora, Canva, Microsoft Office, more.
Hosting Panel
cPanel Management, GitHub Repository Hosting
Industries Managed
Indian Government, Telecom, Technology & IT, Mining, E-Commerce,
Media & News, E-Waste Recycling & Environmental, Manufacturing &
Industrial, Textiles & Apparel, Sports & Entertainment, Digital Marketing
Agency, Hospitality & Tourism, Retail & Consumer Products, Business
Management & Consulting Firm, Education, Organization, Healthcare
Digital Marketing Expert:
Objective:
➢ Graduate in English Honors from Delhi University
➢ Completed Masters in English Literature from IGNOU
➢ Certification in Russian Language from Delhi University
➢ Certification from Digital Training India in Digital Marketing Course
➢ 1 Year Advanced Diploma in Computer Applications
Academic Profile:
Current Company & Project Management at Clay Tech Systems
Designation: - Digital Marketing Manager (IT Services, Telecom)
Role & Responsibilities:
➢ Clay Tech Systems (IT Company):-
Project Management, Social Media, Team Management, Strategy Planning, E-mail Marketing,
Coordination for Hirings.
➢ Airhub App eSIM (Globally e-Commerce, Telecom Company):-
Performance Marketing, Google Ads Management, Social Media Marketing, SEO, Marketing Strategy
Planning, Team Management, Affiliate & E-Commerce Marketplaces Management, E-mail Marketing,
Competitor Analytics, Trend Researching, Increase Worldwide Online Sales, Blog Posting, Analytics,
User/Customer analytics, Negative SEO on Reddit, Trustpilot & ORM Optimization, Increasing App
downloading, Google Play & Apple App Store Optimization, Web pages optimization, Increasing website
traffic, BD & Sales team coordination, Market Analysis, Competitor Ad-copy analytics, Large Paid Budget
Management (around ₹30 million / 3 Crores).
➢ eSIM Cards UK (e-Commerce Telecom Company, UK eSIM Provider):-
SEO, Social Media Optimization, Google Ads Management, Website Development Coordination, ORM,
Competitor Analytics.
➢ Airhub App.jp (e-Commerce Telecom Company, Japan eSIM Provider):-
SEO Planning, Website Development Coordination
Project Management at Petonic Infotech PVT. LTD.
Designation: - Digital Marketing Manager (Business Management Consulting Firm)
Role & Responsibilities: -
Complete Digital Marketing – Team Handling, Project Management, Website Designing, SEO, SMO, SMM,
Google Ads, Lead Generation, Branding, PR, ROI Generates, Content Creation & Optimization, Consulting,
Client Dealing, Event Management, Graphic Designing, E-Commerce listings.
➢ Petonic Infotech (Business Management Consulting Firm):-
WIX & WordPress Website Designing, SMO, SEO, PR, Branding, Client Meetings, team management.
➢ Prometheus Recycling (E-waste Recycling Plant):-
SEO, SMO, PR, Event Management (Electronic Waste Management’s Awareness Campaigns).
➢ Open Innovation Lotus Foundation (Foundation):-
SEO, SMO, Event Management.
➢ EcoMins (Mineral Beneficiation & Mining Industry):-
Website Designing, Content Optimization, SEO ON Page, PR, Branding.
➢ Pideax Labs (Co-working Space Industry):-
Website Designing, Content Optimization, SEO ON Page, PR, Branding, SMO.
➢ Possitive Vibes (Psychiatrist Clinic):-
Website & Landing Page Designing, Hosting, PPC, SMM, Lead Generation, SEO, GMB.
Project Summary:
➢ Transocean Education (Study Medicine in Europe):-
SEO, SMO, Lead Generation.
➢ Indian Police Service (IPS):-
Social Media Management, Blue Tick Verification.
➢ Hindustan E-waste (E-waste Management):-
SMO, SMM, Awareness Campaigns
➢ INTEX (Electronics Manufacturing Company):-
Website Pages Designing, Product Listing on Marketplaces, Google Ads, SMM, SMM, Google Ads,
T20 Cricket Match (AFG team promotion), PR
➢ Hilans (Farm Products, UK Government’s E-commerce portal):-
SMO, SEO, Google Ads, PR.
➢ Destination Uttarakhand (UK Government’s tourism project with PM Modi):-
Google Ads, Social Media Marketing, PR.
➢ Ranchi Smart City Corporation Ltd. (Jharkhand Government Project):-
SMO, Press Release (PR).
➢ Space India (Space Tutor of ISRO):-
Website Designing, Marketing Consulting, Social Media Marketing to generate leads.
➢ GAIL (Gas Authority Of India Limited):-
PR, YouTube Optimization, Marketing Consulting.
➢ IGL (Indraprastha Gas Limited):-
PR, Marketing Consulting.
➢ Trident Group (Textile Industry):-
Press Release (PR).
➢ UC Berkeley (University of California):-
Event Management (Berkeley Innovation Forum in India) with OILF & NITI Aayog.
Project Management at Digital Training India
Designation: - Senior Digital Marketing Executive (Digital Marketing Agency and Institute)
Role & Responsibilities:
Complete Digital Marketing – Project Management, Team Handling, Email marketing, SEO, SMO,
SMM, ORM, E-Commerce listings, Traffic increase, Pay Per Click, Lead Generation, Graphic Designing,
App Downloading & more.
➢ Digital Training India (Digital Marketing Agency & Institute):-
SEO On & Off Page, SMO, SMM, Lead Generation, Google Ads, E-mail Marketing, Blog Posting, GMB.
➢ VarIndia (IT Digital Media/News Company):-
SEO, Laravel, News Uploading, LinkedIn Ads, YouTube Optimization, Google Ads.
➢ Lenovo (Laptop Manufacturing Company):-
B2C - LinkedIn Ads Campaign Management.
➢ Brain Discovery Global School (Play School Franchise):-
Website optimization with WP-Bakery, SEO, GMB, SMO, SMM, Lead Generation.
➢ Energie Fitness (Weight Lifting Equipment, E-commerce):-
SEO, SMM, Lead Generation, Product Listings.
➢ Tirupati Transformers (Electric Transformer Manufacturers):-
Website Designing, SEO, SMO, Lead Generation, GMB.
➢ Arete Elsol (Industrial Electrical Products, E-commerce):-
Website Designing, Product Listings, SEO, Lead Generation.
SEO On Page Optimization Skills
➢ Business & Competitor Analysis
➢ Keyword Research & Optimization
➢ Initial Traffic Analysis & Reporting
➢ Creating and Adding Keyword-Optimized Pages to Websites
➢ Title Tags, Meta Tags, and Dynamic Tags Creation
➢ Schema Markup & Structured Data Implementation
➢ Google XML & HTML Sitemap Creation
➢ Robots.txt File Optimization
➢ 404 Redirection & Canonical Issue Fixing
➢ Internal Linking & Navigation Structure Design
➢ SEO-Friendly Website Design and Navigation with Clean URL Structures
➢ Alt Tags for Images
➢ Content Optimization with Keywords
➢ Header Tags (H1-H4) with Keyword Integration
➢ Blog Customization, Optimization for SEO, & WordPress Site Setup
➢ E-commerce Site SEO Customization
SEO Off Page Optimization Skills
➢ High-Quality Backlink Building
➢ Press Releases, Guest Blogging, & Blog Submissions
➢ Social Bookmarking & Networking
➢ Google Local Business & Map Listings
➢ Testimonials, Reviews, and Business Listings
➢ Article, PDF, PPT, E-Book, and Infographics Submissions
➢ Video, Podcast, and RSS Feed Promotions
➢ Forum Participation, Blog Commenting, and Classified Ads
➢ Directory, Web 2.0, and Wiki Site Submissions
➢ Question-Answer Platforms & FAQ Backlinks
➢ Profile Creations, Link Wheels, and Satellite Backlinks
Social Media Strategy & Management (Organic & Paid)
➢ Built globally recognized branding with high organic and paid reach.
➢ Expert in creating and managing targeted social media accounts.
➢ Generated quality leads, sales, and app installs through data-driven campaigns.
➢ Conducted A/B testing to optimize CTR, ROI, and ad performance.
➢ Increased engagement with contests, polls, and user-generated content campaigns.
➢ Optimized posts with SEO and keyword strategies for better visibility and SERP performance.
➢ Increased website and social media traffic through strategic content distribution and cross-channel
promotion.
➢ Enhanced event visibility and audience targeting, including role-based and LAL targeting.
➢ Conducted competitor analysis using Facebook Ads Library for strategic insights.
➢ Created actionable performance reports to drive future strategies.
➢ App development for enabling user sign-ups via social media platforms on e-commerce sites.
PPC Skills (Google Ads / Performance Marketing)
➢ Expertise in Conversion Rate Optimization (CRO), reducing Cost Per Acquisition (CPA), and
dynamic ad customization for maximum impact.
➢ Proven track record in driving high-quality leads and achieving sales and branding goals
through data-driven PPC campaigns.
➢ Advanced keyword research using tools like Google Keyword Planner, SEMrush, and Ahrefs to
optimize match types and campaign performance.
➢ Skilled in A/B testing, crafting personalized ad copy with "IF Function" for optimized CTR and
targeting.
➢ Designing high-converting, fast-loading landing pages to improve Ad Rank, reduce CPC, and
enhance user experience.
➢ Mastery in bid management across devices, locations, and time to maximize ROI, CTR, ROAS,
and CPA.
➢ Expertise in using Ad Extensions (sitelinks, callouts, structured snippets) to increase ad
visibility and conversions.
➢ Real-time performance monitoring, making data-driven adjustments based on analytics and
competitor insights.
➢ Extensive experience in managing Google Ads across search, display, shopping, and video
formats for lead generation and sales.
➢ Specialized in remarketing and retargeting strategies to boost brand visibility and conversion
rates.
➢ Proficient in budget optimization strategies to maximize ROI in competitive markets.
➢ Cross-functional collaboration with sales, product, and design teams to align campaigns with
business goals.
➢ Advanced competitor analysis using Google Ads transparency and SEMrush to enhance ad
performance.
➢ Expertise in dynamic bidding strategies (CPA, ROAS, Maximize Clicks, Enhanced CPC) to drive
top results.
➢ Hands-on experience in troubleshooting underperforming campaigns and adjusting strategies
for improved results.
➢ Expertise in Google Merchant, feed optimization, and HTML5 assets for high-performing
campaigns.
➢ Proven ability to reduce wasted spend, resolve performance issues, and increase profitability
within budget constraints.
➢ Spearheaded app installs campaigns from Google Play and App Store, optimizing targeting for
higher download rates.
Hindi, English, Russian
Languages Known:
