Manish Yadav
Digital Marketing Expert | 7.5+ Years
Professional Summary
Digital Marketing Expert with 7.5+ years experience in Paid & Organic growth, managing ₹4+Crore budgets, & delivering high-ROI across 175+ Countries in multiple industries.
Specializing in 360° skills, including SEO, Website Designing, PPC (Google & Bing Ads), Meta Ads, Marketplaces, ASO, PR, YouTube, ORM, and eMail Marketing for national and international markets.
Industry Experience
Professional Experience
Digital Marketing Manager
Mazzi Infosolutions
January 2024 - Present
2 yr 3 mos | Noida, UP
- Promoted to lead overseas Organic & Paid growth across 175+ countries.
- Scaled traffic 25×, from 800 to 20,000+ daily new relevant global customers.
- Designed WP CMS websites from scratch, SEO optimized, speed, responsiveness, UI & UX.
- Led BD research, deeply analyzing customer needs & market insights to shape products for sales.
- Executed high-volume Paid Google, Meta, Shopee & Lazada campaigns, driving global sales & leads.
- Directed SEO initiatives, maximizing organic traffic & conversions through strategic keyword rankings.
- Ranked 11,000+ keywords globally on SERPs, including 170+ in the top 3 and 1,200+ on the first page.
- Delivered 12× ROAS worldwide via Google Ads, converting ₹30,000,000 spend into ₹360,000,000+ revenue.
- Listing products on international marketplaces with SEO, driving top marketplace & SERP rankings for sales.
- Managed multi-channel paid ads-Search, Display, Retargeting, P-Max, Demand Generation & app installs, for low CPL/CPS/CPC & Max Conversion.
Key Projects Managed:
Digital Marketing Manager
Petonic Infotech
August 2022 - January 2024
1 yr 6 mos | Delhi Aerocity
- Led SEO & website optimization to boost global organic traffic and search rankings.
- Handled Indian government projects spanning travel, D2C, smart cities & energy sectors.
- Delivered organic growth for renowned luxury & premium brands worldwide, driving revenue.
- Managed Google & Meta paid campaigns, generating high-quality leads across sectors at low CPA.
- Led SEO efforts, increasing keyword rankings, Domain Authority, Gobal oganic traffic, leads & Conversions.
- WP, WiX, Shopify creative website designing, delivering responsive, user-friendly & high-performance sites.
Key Projects Managed:
Senior Digital Marketing Executive
Digital Training India
June 2018 - July 2022
4 yr 2 mos | Delhi
- Executed SEO On-page, Technical, Backlinking to rank business keyword & drive high-quality organic leads.
- Grew News & Media YouTube channel organically from 8K to 90K subscribers, maximizing views, rankings.
- Multi-channel campaigns (PPC, LinkedIn & Meta) for B2B & B2C lead generation with cost-efficient CPL.
- Designed dynamic & eCommerce websites on CMS with complete product catalogs & lead funnels.
- Marketplace product listings with SEO optimization, improving visibility & organic marketplace rankings.
- Boosted organic traffic from 2,000 to 56,000+ daily visitors on a leading news website through SEO Backlinks.
Key Projects Managed:
Core Competencies
360° Marketing
SEO, SMM, PPC, ASO, CMS, eMail Marketing, YouTube Optimization, Marketplace Ads, PR, Native Ads
Marketplace Ads
Amazon, Flipkart, Meesho, Myntra, eBay, Etsy, Shopee, Lazada
Performance Marketing
Google Ads, Microsoft Bing Ads, Yandex Ads, Taboola Ads, Social Media Advertising
Team Leadership
Global Project Management, Cross-functional Teams
Education
Masters of Arts (English)
Indira Gandhi University, Delhi
Bachelor of Arts (English Hons.)
University of Delhi
Russian Language Certification
University of Delhi
Languages
Skills or tools
• WordPress • WP Elementor • WiX • Shopify • e-Commerce
• Google Ads Editor • Google Play Console • Google Search Console • Google Merchant Account • Google Tag Manager • Google Keyword Planner • Microsoft Clarity • GA4 • Power Bi
• SEMrush • Ahrefs • Moz • Pingdom • SE Ranking • Screaming Frog SEO Spider • Buffer • Mailchimp • GitHub
• Google Ads Transparency • Facebook Ads Library • Facebook App Developer